Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "organic" search results. Burn Both Ends works directly with clients to create and execute a plan of action for optimizing their website. Services include keyword research, copy editing, and site-map tailoring. We take a methodical approach of working in iterations, basing our next move on the findings of the last.
Search Engine Marketing (SEM) promotes websites by increasing their visibility in search engines through the use of paid placement and contextual advertising. SEM provides an instant placement of advertisements across hundreds of thousands of high-quality websites that, through contextual targeting, are acutely relevant to your business. By using this new and proven method of advertising, every dollar spent is directly targeted towards potential customers who are actively searching for your type of product.